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Bright Tradeshow Winter 2010 - Preview
Time Posted on January 15, 2010 User Moritz Weiss

Bright Tradeshow opens tomorrow there doors, rumor is it the last time in the hisorical building in Frankfurt/Germany the "Alte Polizeiwache". Many of the leading Fashion, Urban, Snow and Skatebrands are presenting there new stuff for next winterseason there.

BUSINESS all day, party all NIGHT

About Bright

The Bright tradeshow has established itself to a constant venue for streetwear, sneaker, fashion and boardsport in Europe. Driving force and link between the different elements is skateboarding, whose influences shaped decisively the image and authentic character of the different segments.

For a wide variety of brands Bright offers a product-related chance for presentation, its unique concept guarantees a maximum of image and identity. The individual location as well as the product-orientated framework, consisting of an innovative contest/artist program, support the characteristically atmosphere of the off-show. Skateboard culture and the relating side-events (artist shows & nightlife) are important features of the tradeshow; still the commercial aspect takes a primary position. With its concept the Bright tradeshow offers a very positive and comfortable atmosphere without neglecting the function as an interface between distribution and retail.

A special focus on cooperating with the media leads to a maximum of transparency and carries the positive vibes beyond the location of the former police headquarter.

The unique concept of the whole event, a continuously growing exhibitors portfolio as well as the supporting program and the central location of Frankfurt are indications for a Bright future.

some Impressions:

Tag Bright Tradeshow, FFM, Vice, Frankfurt

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