LTKRF is an well known slogan from Volcom. Let the kids ride free is what Volcom wants to provide with their contests. But what does it mean in relation with method mag, the european shred mag???

The answer is: Let the kids read free !!!

Europe’s METHOD magazine, a leading pan-European shred mag, announced it will now be the only free pan-European shred mag as it drops its cover price to zero and becomes available at over 1,200 core shops around the continent. The goal of the switch is to ultimately grow distribution in a changing media landscape in which people aren’t buying as many magazines.

Here’s the release:

Snowboarding thrives on progression. Here at METHOD we believe that ethos should be followed by snowboard media as well, and we have been at the forefront of the digital revolution the whole way. But we also feel that nothing beats a quality magazine as the ultimate showcase for snowboarding, and we definitely know how to make them.

What it boils down to is that every advertiser wants to broaden their reach and increase sales, and making METHOD Magazine free is a sure-fire way to guarantee just that. When you add the fact that we will also be offering a free digital version on our site, www.methodmag.com, it creates unbeatable ROI for every advertiser.

METHOD CEO Rasmus Ostergaard explains the reasoning behind going free: “It’s very simple, over the past 5 years it’s become increasingly clear that newsstand sales are in steady decline. Sadly, our target audience simply doesn’t buy magazines anymore. We could continue working with the old paradigm or radically change our business model to adapt to the market’s new realities.”

“Going free is a win-win situation for everyone –advertisers, retailers, readers, riders and photographers. From now on METHOD will be found where it counts most, namely core snowboard shops and other spots where snowboarders hang out. With a 100% pick-up rate as opposed to 30-40% sell-through rates* (*generally accepted as an industry standard), plus the digital version also offered for free on our site, we will hit more eyeballs than any other snowboard magazine in Europe, effectively increasing our advertisers’ reach in the process.”

more infos: transworld business